A cookie is a small piece of information sent to your computer, mobile or other device when you visit a website. Cookies are sent by a web server to a web browser, to enable the server to collect information from the browser and recognise your device on future visits.

When you first visit our website you will be asked whether you would like to accept our cookies. We use cookies to keep track of your current shopping session, to personalise your experience, to store items in your shopping bag, and try to ensure that the adverts or offers you see online are more relevant to you.

• If you click to accept cookies, you are opting-in to SuperGroup Internet Ltd (or Superdry Retail LLC in the USA) using your personal information for these purposes.

• If you do not wish to accept our cookies, then the functionality of our website may be severely limited.

Cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third party websites. Please note that our advertisers and affiliates may also use cookies (see further detail in our Privacy Policy).

The Cookies we use can be divided into four types:

Category 1: Strictly Necessary Cookies

These cookies are essential for the website to provide services you have asked for such as remembering your shopping bag items.

Category 2: Performance Cookies

This type collect anonymous information on how people use our website and the data is merged with other users to enable us to improve how the website operates. For example, we utilise Google Analytics cookies to help us understand how customers arrive at our website, browse or use our website and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established, but our third party providers (such as Google) may associate this data with personal data they already hold about you.

Category 3: Functionality Cookies

These remember choices you make such as language, search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate with your selections and make the visits more tailored and pleasant. The information is also merged with other users on an anonymous basis to enable us to improve how the website operates. For example our Saved Items feature utilises a cookie to remember the products which you have expressed a wish to save whilst browsing our website.

If you participate in our Refer a Friend Programme, functional cookies will be used by our third party. Details of the cookies used can be found here.

Category 4: Targeting Cookies or Advertising Cookies

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertisers. For example we use third party companies such as Criteo to provide you with more personalised adverts when visiting other websites.

All first party cookies have a duration of one years or less. Third party cookies will expire in accordance with the relevant third party’s cookie policy.

We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information are subject to the privacy policy located here: 

Privacy Policy : https://rakutenadvertising.com/legal-notices/services-privacy-policy/ Your Rights/Opt Out : https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/ 

The type of cookies placed and the preferences available to you will depend on the functionality of the relevant cookie. 

Strictly necessary cookies are essential for our website to remain working and secure. These cannot be disabled and do not require consent to be placed on your device. Other cookies (known as non-essential cookies) require your prior consent before being placed on your device. 

We will seek your consent to accept cookies on your visit to our landing page and, unless you have adjusted your preferences or browser setting so that it will refuse the non-essential cookies, our system will issue cookies and download them onto your device in accordance with the cookies preferences you have most recently indicated to us. 

Whether or not you allow us to download cookies is up to you.

You can amend the settings on your browser to disable cookies and to change the approach taken to cookies downloaded on your device. These options are available in different locations depending on the browser you use. For example:

For Microsoft Internet Explorer:

1. Choose the menu “Tools” then “Internet Options”
2. Click on the “Privacy” tab
3. Select “Advanced”
4. Choose the appropriate settings

For Google Chrome:

1. Choose “Settings” and click on “Advanced”
2. Under "Privacy and Security" click “Content Settings”
3. Click “Cookies”

For Safari:

1. Choose Preferences > Privacy
2. Click on “Block all cookies”

For Mozilla firefox:

1. Click on the menu icon then select “Options”
2. Click on the icon “Privacy & Security”
3. Find the menu “cookie” and select the relevant options

For Opera 6.0 and further:

1. Choose the menu icon and select “Settings”
2. Click on “Privacy & Security”
3. Choose the appropriate settings

You can find more information about cookies and how to disable them at: https://ico.org.uk/for-the-public/online/cookies/ and www.allaboutcookies.org

You can also visit: https://optout.networkadvertising.org for an opt-out page where you can learn more about NAI members who deliver tailored online ads and your choices to opt-out of receiving them.

If you choose to disable cookies by changing your preferences or your browser settings, our website and its features may not necessarily work in the same way or produce the same personalised experience. If you delete all of your cookies, you will have to update your preferences with us again. If you use a different device, computer profile or browser you will have to tell us your preferences again.

When you opt in to receive marketing emails from us, you should be aware that some of our emails may contain a single, campaign-unique “web beacon pixel”. This may be used to tell us things like whether our emails are opened and verify any clicks through to links or advertisements within the email.

We may use this information for purposes including determining which of our emails are more interesting to you, to query whether users who do not open our emails wish to continue receiving them and to inform us how many users have clicked on their advertisements. They are only used with your opt-in consent. The pixel will be deleted when you delete the email.

From time to time we may change this cookie notice. If there are any significant changes we will post updates on our website, applications or let you know by email.

If you have any questions, comments, requests or concerns relating to this policy, please contact our Data Protection Officer, by emailing dpo@superdry.com in the first instance. If we are unable to resolve your complaint, you may refer your complaint to the Information Commissioner's Office by clicking here: https://ico.org.uk/make-a-complaint/. If you are located elsewhere in the EEA, then you are free to contact your local Supervisory Authority. A list of those Supervisory Authorities can be found here - https://edpb.europa.eu/about-edpb/board/members en For any customer service related enquiries or enquiries about a recent order, please email care@superdry.com. 

This notice was last updated on 14 March 2021. We made changes to this notice to more clearly explain how we use cookies and how you can manage your cookie preferences.